Experience Victoria 2033 is our strategic plan to shape the future of Victoria’s visitor economy over the next 10 years. The plan will strengthen Victoria’s enviable tourism offering by leveraging the state’s competitive advantages. The plan has 5 product priorities:
First Peoples-led experiences, Wellness, Arts and Culture, Food and drink & Nature
Experience Victoria 2033 can be viewed here
The following strategies for the Great Ocean Road Region can be found at this link:
- Visitor Economy Master Plan for the Great Ocean Road Region 2021-2030
- Destination Action Plans (Apollo Bay, Colac, Otways, and Otway Coast Hamlets).