Plan Your Visit - Visitor Information Centres
Colac Visitor Information Centre
The Colac Visitor Information Centre is located on the corner of Queen and Murray Streets, Colac.
Colac Visitor Information Centre Retail Space
Find a souvenir to purchase in the retail space.
Colac Visitor Information Centre Maps
Plan your visit to the region at a Visitor Information Centre.
Apollo Bay Visitor Information Centre
The Great Ocean Road Visitor Information Centre is located at Apollo Bay.
Visitor Information Centre Volunteers
Knowledgeable volunteers can help you make the most of your visit to our region.
Our Visitor Information Centres are ready to help you
The Great Ocean Road region is one of Australia’s premier tourist destinations - the 7 million visitors who visit every year can’t be wrong.
The team at Colac Otway is ready to help make your visit special and memorable.
We have two Accredited Visitor Information Centres (VICs) located in Apollo Bay and Colac, which are attended by a combination of paid staff and passionate volunteers.
- Colac VIC - cnr Murray and Queen Streets, Colac
- Apollo Bay VIC - 100 Great Ocean Road, Apollo Bay
The VICs welcome approximately 200,000 visitors to the Colac Otway Shire each year from across Australia and around the world.
Our staff and our volunteers have a wealth of knowledge about our region and will work with you to make sure you make the most of your time in Colac Otway.
More and more, our VICs are using online and digital platforms to enhance visitors’ experiences. Follow the GORVIC facebook page and instagram for the latest updates on things to see and do locally or visit the website Visit Great Ocean Road.
Fast facts: tourism industry snapshot
- The Great Ocean Road region receives approximately seven million visitors each year.
- Tourism employs 1283 people (13.5% of employees) within the Colac Otway Shire and directly contributes $199 million towards the local economy every year. A further $281 million is generated through tourism industry employment (consumption effect).
- Due to the yearly growth of tourist visitation, it is expected that Tourism will provide more jobs and a greater economic contribution than any other sector by 2030.
Council supports local tourism
Key research findings show that councils that invest in Visitor Information Centres get significant return on investment. Further, consumers who visit Visitor Information Centres spend more in the local economy*.
Council supports the tourism industry through a range of initiatives and services to assist local businesses and visitors to the region.