Plan Your Visit - Visitor Information Centres

Colac Visitor Information Centre

The Colac Visitor Information Centre is located on the corner of Queen and Murray Streets, Colac.

Colac VIC

Colac Visitor Information Centre Retail Space

Find a souvenir to purchase in the retail space.

Retail Colac VIC

Colac Visitor Information Centre Maps

Plan your visit to the region at a Visitor Information Centre.

Colac VIC Map wall

Apollo Bay Visitor Information Centre

The Great Ocean Road Visitor Information Centre is located at Apollo Bay.


Visitor Information Centre Volunteers

Knowledgeable volunteers can help you make the most of your visit to our region.

GORVIC volunteer

Coronavirus Restrictions - Visitor Information Centre Operations

The COVID-19 situation is rapidly changing and Colac Otway Shire Council is responding by adjusting Visitor Information Centre services.

The Great Ocean Road Visitor Information Centre in Apollo Bay will reopen (with restrictions) from Tuesday 9 June.

Council has restricted Visitor Information Centre services to phone and online, with brochures available outside GORVIC.

The doors are closed however local residents can call on on 5237 6529 (direct line to Customer Service at GORVIC) and make an appointment to call in - EFTPOS and cash payments will be accepted.

If we can assist you without face-to-face contact please phone 5232 9400 or email

 Further information can be found here.

Colac Otway Shire Visitor Information Centres

Visitor Information Centre Logo    Accreditation Logo


Colac Visitor Information Centre - Cnr Queen and Murray Sts, Colac, 3250

Effective as of Monday 27 January 2020, the opening hours of the Colac Visitor Information Centre will be changing to maximise the service during peak visitor times. The new opening hours will be:

Monday: 9am – 3pm

Tuesday: 9am– 3pm

Wednesday: 9am – 3pm

Thursday: 9am - 3pm

Friday: 9am - 5pm

Saturday: 9am – 3pm

Sunday: 10am - 2pm

If you have any questions, please contact the Economic Development and Tourism Team on 5232 9400 or

To contact the Visitor Information Centre direct please email: Colac Visitor Information Centre

Great Ocean Road Visitor Information Centre - Apollo Bay - 100 Great Ocean Road Apollo Bay, 3233

email: Great Ocean Road Visitor Information Centre - Apollo Bay


Our Visitor Information Centres are ready to help you

The Great Ocean Road region is one of Australia’s premier tourist destinations - the 7 million visitors who visit every year can’t be wrong.

The team at Colac Otway is ready to help make your visit special and memorable.

We have two Accredited Visitor Information Centres (VICs) located in Apollo Bay and Colac, which are attended by a combination of paid staff and passionate volunteers. The VICs welcome approximately 200,000 visitors to the Colac Otway Shire each year from across Australia and around the world.

Our staff and our volunteers have a wealth of knowledge about our region and will work with you to make sure you make the most of your time in Colac Otway.

More and more, our VICs are using online and digital platforms to enhance visitors’ experiences. Follow the GORVIC facebook page and instagram for the latest updates on things to see and do locally or visit the website Visit Great Ocean Road.

Fast facts: tourism industry snapshot
  • The Great Ocean Road region receives approximately seven million visitors each year.  
  • Tourism employs 1283 people (13.5% of employees) within the Colac Otway Shire and directly contributes $199 million towards the local economy every year. A further $281 million is generated through tourism industry employment (consumption effect).
  •  Due to the yearly growth of tourist visitation, it is expected that Tourism will provide more jobs and a greater economic contribution than any other sector by 2030. 
Council supports local tourism

Key research findings show that councils that invest in Visitor Information Centres get significant return on investment. Further, consumers who visit Visitor Information Centres spend more in the local economy*.

Council supports the tourism industry through a range of initiatives and services to assist local businesses and visitors to the region.