Plan Your Visit


Our Visitor Information Centres are ready to help you

The Great Ocean Road region is one of Australia’s premier tourist destinations - the 7 million visitors who visit every year can’t be wrong.

The team at Colac Otway is ready to help make your visit special and memorable.

We have two Accredited Visitor Information Centres (VICs) located in Apollo Bay and Colac, which are attended by a combination of paid staff and passionate volunteers. The VICs welcome approximately 200,000 visitors to the Colac Otway Shire each year from across Australia and around the world.

Our staff and our volunteers have a wealth of knowledge about our region and will work with you to make sure you make the most of your time in Colac Otway.

More and more, our VICs are using online and digital platforms to enhance visitors’ experiences. Follow the GORVIC facebook page and instagram for the latest updates on things to see and do locally or visit the website Visit Great Ocean Road.

Try our Travel Planner (link to GOR travel planner).

Fast facts: tourism industry snapshot
  • The Great Ocean Road region receives approximately seven million visitors each year.  
  • Tourism employs 1283 people (13.5% of employees) within the Colac Otway Shire and directly contributes $199 million towards the local economy every year. A further $281 million is generated through tourism industry employment (consumption effect).
  •  Due to the yearly growth of tourist visitation, it is expected that Tourism will provide more jobs and a greater economic contribution than any other sector by 2030. 
Council supports local tourism

Key research findings show that councils that invest in Visitor Information Centres get significant return on investment. Further, consumers who visit Visitor Information Centres spend more in the local economy*.

Council supports the tourism industry through a range of initiatives and services to assist local businesses and visitors to the region. 


Colac Otway Shire Visitor Information Centres     Visitor Information Centre Logo    Accreditation Logo


Colac Visitor Information Centre - Cnr Queen and Murray Sts, Colac, 3250

email: Colac Visitor Information Centre

Great Ocean Road Visitor Information Centre - Apollo Bay - 100 Great Ocean Road Apollo Bay, 3233

email: Great Ocean Road Visitor Information Centre - Apollo Bay